LG 77 Inch 4K UHD Smart OLED TV, with Built in Receiver – OLED77B46LA

BHD 1,099.990 BHD 999.990 وفر BHD 100.000

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A masterpiece perfected by time-honed expertise

Years of commitment to innovation can't be imitated overnight. The world-leading OLED's uniquely tailored alpha chipset elevates the viewing experience to new heights.


LG OLED B4 facing 45 degrees to the left with a green and orange abstract artwork on screen against a green backdrop with 3D spheres. The OLED TV rotates to face the front. On the bottom right there is an logo of LG alpha 8 AI processor.

*Screen images simulated.
"A gold emblem of World's number 1 OLED TV for 11 Years against a black backdrop. A spotlight shines on the emblem, and gold abstract stars fill the sky above it. "
The World's No.1

11 years later,
still on top

Our reign as the world's favorite OLED continues.
Find out more
*Omdia. 11 years of NO 1 regarding most sold units 2013-2023. This result is not an endorsement of LGE or its products. Visit https://www.omdia.com/ for more details.

What makes LG OLED AI stand apart?


"LG's alpha 8 AI Processor on top of a motherboard, emitting orange bolts of light. OLED TV with the OLED Care menu is selected in the support menu that is up on the screen. The slimline design in a side of view as it is placed flat against the wall in a modern living space."
alpha 8 AI Processor

Definitive intelligence at its core

The alpha 8 AI Processor chip redefines OLED with refinements that add transformative yet lifelike detail.
Find out More

LG's alpha 8 AI Processor barely visible amidst darkness. The AI Processor lights up green, and colorful bolts of light shoot out from it. More bolts appear across the motherboard, stretching further, and white dots like stars come into view, creating the impression of an intergalactic scene.

Below there are specification of alpha 8 AI processor compared to alpha 5 AI Processor. alpha 8 has 1.5X faster AI performance, 2.3X improved graphics, 1.8X faster processing speeds.
*Comparison is based on a conventional TV with alpha 5 AI Processor.
**Screen images simulated.

Intelligence that refines the OLED experience


"LG OLED in a modern living space displaying a musical performance on screen. Blue circular waves depicting personalization surround the TV and space. A woman with piercing blue eyes and a burnt orange top in a dark space. Red lines depicting AI refinements cover part of her face, which is bright and detailed, while the rest of the image looks dull. LG OLED TV as sound bubbles and waves emit from the screen and fill the space."
AI Customization

Syncs with how you watch



A gallery featuring 6 images of hot air balloons in the sky are shown. Two images are selected. Next, a gallery featuring 6 images of people blowing bubbles appears. 2 more are selected. A black screen appears with a pink and purple loading icon. A mystical landscape appears, and refinements appear gradually from left to right.

A picture tailored to your taste

Select your favorite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.


LG OLED TV in a modern city apartment. A grid overlay appears over the image like a scan of the space, and then blue soundwaves project from the screen, perfectly filling the room with sound.
AI Acoustic Tuning

The optimal audio fits your space

The sound system detects the layout of your room and where you're sitting to create a dome of sound around you, perfectly tuned to your room's unique acoustics.

Intelligence that's bright in any light

Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.

LG OLED TV in a modern living space in daytime. The screen image of the aurora borealis is displayed with the ideal brightness levels.

Day

LG OLED TV in a modern living space in nighttime. The screen image of the aurora borealis is displayed with the ideal brightness levels.

Night



AI Picture Pro

Insane realism with authentic charm




AI Super Upscaling

AI fine-tunes the resolution

After classifying the frame, AI Noise Reduction and AI Super Resolution realistically elevate scenes.


A woman with piercing blue eyes and a burnt orange top in a dark space. Red lines depicting AI refinements cover part of her face, which is bright and detailed, while the rest of the image looks dull.

*Screen images simulated.
AI Sound Pro

Hear every detail of the soundscape



Lifelike audio soars through your space

Experience the insane immersion of an all-encompassing 9.1.2 virtual surround sound system.

LG OLED TV as sound bubbles and waves emit from the screen and fill the space.
*Screen images simulated.
**Must be activated through the sound mode menu.
***Sound may vary according to the listening environment.
The words "PERFECT BLACK" appear in bold black capitals. A black mountainous scene with crisp definition then rises to cover the letters, also revealing a village and sand dunes. The black copy disappears behind a black sky.

Endless contrast creates infinite impact

Scenes burst boldly into life where the darkest shadows and brightest lights intertwine.


The Milky Way fills the night sky above a canyon scene. Above the image, "gray is not black" is written in white block capitals against a black backdrop. The screen is split into two sides and marked "Others" and "LG OLED." The other side is noticeably dimmer and lower in contrast, whereas the LG OLED side is bright with high contrast. The LG OLED side also features Discomfort Glare Free and Perfect Black technology certifications.
*Screen Images simulated.
**’Others’ refers to it as a non-glossy OLED.
***LG OLED TV panels are certified Discomfort Glare Free by UL based on the Unified Glare Rating (UGR) evaluation method.
****Verification issued when UGR is less than 22 when watching TV between 70 lux and 300 lux.
*****LG OLED display only applied to C4, B4, and CS4 was verified by UL for perfect black measured to IDMS 11.5 Ring-light Reflection standards.
A bustling city scene in the early evening with bold colors and contrast.

100% Color Fidelity & Volume

Scenes shine with lifelike colors

100% color volume boosts rich hues, while 100% color fidelity preserves shades without distortion.


*LG OLED Panel is certified by Intertek for 100% Color Fidelity measured to CIE DE2000 with 125 color patterns.
**Display Color Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 color space as verified independently by Intertek.
OLED TV is standing on the right side of the image. The Support menu is up on the screen, and the OLED Care menu is selected.
OLED Care

Boost the longevity of your OLED

Relax more and enjoy more with integrated panel care that keeps your screen like new for longer.
LG OLED TV, OLED B4 on the wall of a neutral living space showing a colorful photo of a sunset over the ocean.
Slimline Design

Clean lines create a slick impression

"A bottom corner of LG OLED TV, OLED B4's stand on top of a marble surface. A pale blue wave is on the screen. LG OLED TV, OLED B4 on a stand in a minimalist space. "

As close as it gets

Incredibly slim lines keep your attention on the whole screen with no distractions while blending beautifully with your home interiors.
*Bezel size differs by series and size.
Vast Size Range

Sized to fit every life

Discover a size for every space and taste with a lineup ranging from 48" to 77".

Comparing LG OLED TV, OLED B4's varying sizes, showing OLED B4 48", OLED B4 55", OLED B4 65", OLED B4 77".
webOS Re:New Program

Every year new TV for 5 years

Stay up to date with handy features and technologies through 4 promised webOS upgrades over 5 years.

webOS Re:New Program logo is against a black background with a yellow and orange, purple circular sphere at the bottom.
*The webOS Re:New Program supports a total of 4 webOS upgrades over five years.
**The five-year upgrade threshold for the webOS Re:New Program is the global launch of a new product.
***The first upgrade to webOS will occur two years from the time of purchase.
****Customers receive 5 versions of webOS including the current version at point of purchase.
*****Upgrades are available for 2022 release models including all OLED and 8K QNEDs, and models released after 2023 include UHD, NanoCell, QNED and OLED.
******Features are subject to change and some feature, application, and service updates may vary by model.
*******Smart features may be limited if the product is not sold through official distribution.
webOS 24

Make your TV experience yours

Experience TV that's made for you with My Profile, AI Picture Wizard, AI Concierge, and Quick Cards.
FIND OUT MORE
The webOS 24 home screen with Home Office, Game, Music, Home Hub, and Sports Categories. The bottom of the screen shows personalized recommendations under ""Top picks for you.""
*Supported menus and apps may vary by country and be different upon release.
**Keyword recommendations vary according to the app and time of day and are only provided in countries that support NLP in their native language.
***Applied to OLED/QNED/NanoCell/UHD model manufactured in the year of 2023 and after.
****A total of 4 upgrades will be provided in the 5 year period, and the schedule may vary depending on the region or country.
*****Screen images simulated.

Tune into cinematic marvels and arcade fun



Dolby Vision & FILMMAKER Mode

Authentic movie scenes burst into life

Transform movie night. Dolby Vision's ultra-vivid picture comes together with the support of FILMMAKER MODE™ to preserve the director's intention, optimizing the picture quality while ensuring no distortion or over-processing.

"A director in front of a control panel editing the movie ""Killers of the Flower Moon"" on an LG OLED TV. A quote by Martin Scorsese: ""For home viewing, every film should be seen in filmmaker mode,"" overlays the image with the ""Killers of the Flower Moon"" logo, Apple TV+ logo, and a ""coming soon"" logo. Dolby Vision logo FILMMAKER MODE™ logo"
*Screen images simulated.
**FILMMAKER MODE is a trademark of UHD Alliance, Inc.
Dolby Atmos

Enticing soundscapes surround you

Hear action surround you with Dolby Atmos's unparalleled clarity, intricate detail, and spatial depth.

A cozy, dimly lit living space, LG OLED TV displaying a couple is using an umbrella, and bright circle graphics surround the room. Dolby Atoms logo in the bottom left corner.
*Screen images simulated.

Director-approved for advanced processing




A black and white still image from an interview with Sean Baker. His name appears in bold orange letters across the bottom of the frame. The phrase LG OLED is in the top left corner, and the word movie is in the top right corner.
  • A black and white still image from an interview with Sean Baker. His name appears in bold orange letters across the bottom of the frame. The phrase LG OLED is in the top left corner, and the word movie is in the top right corner.
  • A black and white still image from an interview with Lee Sung Jin. His name appears in bold orange letters across the bottom of the frame. The phrase LG OLED is in the top left corner, and the word movie is in the top right corner.
  • A black and white still image from an interview with Hamaguchi Ryusuke. His name appears in bold orange letters across the bottom of the frame. The phrase LG OLED is in the top left corner, and the word movie is in the top right corner.

Anora(2024)

Palme d'Or winner Sean Baker on his influences and inspirations.
Ultimate Gaming

Where fast action never stutters

Gear up for victory with AMD FreeSync Premium, G-SYNC compatibility, 120Hz Mode, and VRR.


A blurry scene of a car driving fast in a racing game. The scene is refined, resulting in smooth and clear action. FreeSync Premium logo and NVIDIA G-SYNC logo in the top right corner.

*Certified for "Excellent Gaming Performance" and response times by Intertek.
**VRR ranges from 40Hz to 120Hz, and is a certified specification of HDMI 2.1.

Controls right where you need them

Don't pause to use Game Optimizer and Game Dashboard.


"A FPS gaming scene with the Game Dashboard appearing over the screen during gameplay. A dark, wintery scene with the Game Optimizer menu appearing over the game. "
*Game Dashboard is activated only when both "Game Optimizer" and "Game Dashboard" is on.
**Screen images simulated.

Access to all your favorite games

Thousands of gaming universes right at your fingertips. Explore an epic library of cloud gaming titles and stream them immediately without ever wasting play time on downloads or updates.


"A Boosteroid home screen image showing ""Trine 4: The Nightmare Price"". A GeForce NOW home screen showing five different game thumbnails in right. "
*Supported partnerships may differ by country.
**GeForce NOW subscription may be required.
***Boosteroid subscription may be required.
Sustainability

Discover LG OLED AI's vision for tomorrow

Choose what's right for the planet with light, bio packaging and global sustainability credentials.

LG OLED packaging against a beige background with illustrated trees.